Methodology doesn't transform.
Behavior does.
IMPACT turns commercial practice into observable evidence, evidence into capability, and capability into growth that lasts.
From static training to behavioral intelligence.
APEX measures what a person knows. IMPACT observes how they think, decide, and act in front of a buyer who's changing too.
Reality isn't improvised.
Context, constraints, deal economics, and buyer signals build a consistent world before the conversation even starts.
The buyer remembers.
Every interaction changes their state: trust, urgency, perceived risk, and willingness to move forward.
We evaluate what changes.
We don't count words. We read evidence, causality, conversation quality, and real progress.
From diagnostic
to sustained practice.
Four ways to work with IMPACT, from understanding how your team sells today to sustaining the change month after month. You can start with the first one and move forward when your team needs it.
Executive diagnostic
A sample of up to 8 participants to see, with evidence, how your team sells today.
- A radiograph of people, opportunities, and the sales system
- Ends in a Results Agreement: one priority, 2–3 behaviors, and a way to observe them
IMPACT 90
A journey with milestones on days 1, 30, 60, and 90.
- 3-hour in-person kickoff
- 90-minute virtual sessions: 12 core sessions and 4 clinics, in a cohort of 12
- 4 sessions with managers
- 30-minute individual feedback session
IMPACT Continuous
A monthly cycle so behavior keeps being observed after day 90.
- Every month: prioritize, practice, apply, and review
- Quarterly review
- Contracted separately from the 90-day journey
For specific moments in your team's life
They add to the journey or the ongoing cycle when the business calls for it.
- Onboarding new sellers
- Strategic opportunities
- Launches
- Sales managers
- Pricing labs
- Negotiation labs
- Diagnostic labs
- Progress labs
- Sales process
Reference scope. What is described here is a reference proposal; the final scope is confirmed in the proposal for your team.
90 days to change
how you sell.
A sequence designed so practice doesn't end in the classroom. It ends when it becomes part of the team's operating system.
See what's actually happening
An evidence map of the conversations, decisions, habits, and friction that are moving — or stalling — revenue.
- Behavioral baseline
- Buyer state map
- Transfer hypothesis
Train under real pressure
Simulations with memory, reviews, and deliberate practice so capabilities show up when the conversation matters.
- Adaptive scenarios
- Evidence-based feedback
- Practice with a buyer that remembers
Turn capability into results
Practice is measured against real opportunities: conversation quality, buyer progress, and deal health.
- Longitudinal evaluation
- Deal reviews
- Continuity plan
How we will know
something changed.
Every advance is read across the seven dimensions and at three levels of evidence, to tell apart what someone knows, what they do, and what happens in the business.
One level per dimension, to see where each person and each team stands across the seven dimensions.
- Understand
- Quantify
- Navigate
- Create value
- Communicate
- Advance
- Expand
Capability
What the person demonstrates when practicing against a simulated buyer.
Application
What they do in real conversations and opportunities.
Business
Goals, progress, and actual sales measured against the result the team is pursuing.
- 01Final radiograph
Where the team ended up across the seven dimensions at the close of the journey.
- 02Execution kit
Working material so the agreed behaviors keep being applied after day 90.
- 03Individual and manager plan
One plan per person and another for managers on what to sustain and what to practice.
- 04Recognition close-out
A close-out that recognizes the team's progress.
How to read the scores. They describe observed capability. They are not a sales percentage, and we do not promise a guaranteed result.
Seven dimensions.
One complete read.
Complex selling doesn't fail because of one skill. IMPACT builds a shared map to spot where the friction is and which behavior unlocks it.
90 days isn't the end.
It's the new starting point.
Behavior decays once it stops being observed. That's why IMPACT continues: it calibrates, simulates, reviews, and supports so the change deepens with every cycle. IMPACT Continuous is contracted separately from the 90-day journey.
See IMPACT ContinuousOne engine.
Five ways to use it.
Each role comes in through a different door. Everyone works from the same evidence.
See where the team stands
- Dashboard with ranking, team comparison, and coverage by offer
- Actual sales against results
- Goals and progress
Coach with evidence
- Manager-seller coaching with sessions and actions
- Live coach on real conversations, with an inbox and advice within an intervention budget
- Evaluator calibration per company
Practice with a buyer who remembers
- Diagnostic of capabilities, gaps, and next practice
- Recommendations based on real coverage
Organize training by offer
- Catalog by offer, offer assignment, and coverage matrix
- Offer versioning, courses, assessments, certifications, and programs
- Grades to your LMS through LTI 1.3
Connect IMPACT to your systems
- API v1 with per-company keys
- Signed webhooks and external identity mapping
- MCP server
- Your own AI provider
One engine. Everywhere you sell.
IMPACT doesn't live in isolation. It connects to your AI agent through MCP, to your LMS through LTI 1.3, and to your team's real conversations, whether through WhatsApp Cloud or an API.
Talk to the engine, not a screen.
An MCP-compatible AI assistant can create, run, and evaluate a sales practice session without leaving the conversation — no copy-paste, no exports.
IMPACT isn't just a screen. It's an engine.
Sessions, evaluations, and certifications over API, with per-company keys, signed webhooks, and external identity mapping — so any system you already run can talk to IMPACT on its own terms.
Grades show up on their own. So do real conversations.
Certifications land in your LMS gradebook (LTI 1.3 AGS). And real conversations from WhatsApp Cloud, or from any system that sends them through the API, are evaluated with the same engine: not just simulations.
A catalog with nice names isn't personalization.
IMPACT cross-references each seller's real competency coverage — per offer, not in the abstract — against the practice catalog, and only recommends what closes a real gap. Every suggestion comes with the exact reason, never a generic "you might like this."
Practice
- Simulation with buyer state
- Scenarios and runs
- Diagnostic per run
Measure
- Capabilities and gaps
- Dashboard with ranking, comparison, and coverage
- Goals and actual sales against results
- Scientific foundations
Apply in the real world
- Real conversation evaluation
- Live coach
- Post-call advice
- Open conversation recovery
- Relationship timeline
Integrate
- Public API v1
- MCP server
- Signed webhooks
- LTI 1.3 AGS
- External identity
Govern
- Roles and teams
- Configurable data retention
- Your own AI provider
- Evaluator calibration
- Guided onboarding
What happens in the chat
gets evaluated too.
Practice prepares. Real conversations show what gets applied. IMPACT evaluates both with the same engine.
WhatsApp Cloud
Your team's real conversations on WhatsApp Cloud are evaluated with the same engine as practice.
WhatsApp export
Upload or paste a WhatsApp export to evaluate a conversation.
Conversations through the API
If your system can send conversations through the API, IMPACT evaluates them the same way.
Help during the conversation, without overwhelming the seller.
On real conversations, the live coach works with an inbox and advice within an intervention budget.
- Conversation inbox with advice
- Intervention budget so the seller is not overwhelmed
- Post-call advice to review what happened
- 01Post-call advice
A review of what happened and what to do differently next time.
- 02Open conversation recovery
Spots conversations and opportunities that were left open so you can pick them back up.
- 03Relationship timeline
The history of the relationship with the buyer, in order, so you arrive prepared.
Channel scope. WhatsApp Cloud is the only channel with a native connection today. Conversations from other systems are evaluated when those systems send them through the API.
Three ways to use it.
The same evidence.
Work inside the platform, bring the engine into your own product, or use your own AI provider. All three paths reach the same evaluation.
On the IMPACT platform
Practice, diagnostics, dashboard, and coaching in one place, for leadership, managers, and sellers.
Embedded in your product
Through the API or MCP, your product creates sessions, sends turns, and gets the evaluation.
With your own AI provider
Use Anthropic, OpenAI, or DeepSeek, with your key stored encrypted.
6 tools for your AI agent
An MCP-compatible assistant can create, run, and evaluate a practice session. Today the server runs locally (stdio).
- impact_get_status
- impact_create_practice_session
- impact_send_turn
- impact_complete_session
- impact_get_session
- impact_get_evaluation
Sessions and evaluations through the API
Create a session, send turns, complete it, get the evaluation, and check the status. Keys are per company.
- create session
- send turns
- complete
- get evaluation
- status
- impk_… keys
Events signed with HMAC
Receive a signed notice when a simulation or an evaluation changes state.
- simulation.started
- simulation.turn.accepted
- simulation.completed
- evaluation.completed
- evaluation.failed
Grades in your LMS gradebook
IMPACT grades are sent to your LMS gradebook. Today the LMS integration covers grades only: it does not include launching IMPACT from the LMS.
Identity mapping
Links each IMPACT user to their identity in your systems so results reach the right place.
Your team's data,
under rules you define.
Concrete controls over what is stored, for how long, who sees it, and which AI provider processes it.
Each company configures how long personal data is kept. When the period ends, the purge is automatic.
Data separated per company
Each company's information is kept separate from every other company's.
Your own AI provider
Anthropic, OpenAI, or DeepSeek, with the key stored encrypted.
API keys per company
Each company has its own keys to access the API.
Signed webhooks
Events sent by IMPACT carry an HMAC signature so you can verify them.
- Seller
- Coach
- Manager
- Company administrator
Scope of this section. It describes product controls. It is not a security certification.
Research that guides
how practice works.
Three lines of research inspire the design of IMPACT: how a seller adapts, how practice is reviewed, and how learning is carried into the job.
Adaptive selling behavior
A line of research on adaptive selling behavior.
Guided review after practice
A line of research on guided review after practice (debriefing).
Transfer to the job
A line of research on the transfer of training to the job.
How to read this section. These foundations guide the design of IMPACT; they are not an independent validation of the product.
What people tend to
ask first.
Straight answers on scope, duration, integrations, and data. If something is missing, write to us.
Does IMPACT replace the training we already have?
No. It makes it measurable: IMPACT observes behavior, both in practice and in real conversations, instead of settling for what each person says they know.
How long does it last?
The journey lasts 90 days, with milestones on days 1, 30, 60, and 90. Afterward it can continue with IMPACT Continuous, which is contracted separately.
What do we need to get started?
An executive diagnostic with a sample of up to 8 participants. It ends in a Results Agreement: one priority, 2–3 behaviors, and a way to observe them.
Does it integrate with our systems?
IMPACT offers a public API v1, signed webhooks, an MCP server, and LTI 1.3 AGS to send grades to your LMS. Conversations can come from WhatsApp Cloud, from a WhatsApp export, or from any system that sends them through the API. Today the MCP server runs locally.
What data does it store, and for how long?
Personal data retention is configurable per company; the default is 90 days, with automatic purge. You can also use your own AI provider, with the key stored encrypted.
Is there voice or video practice?
Today practice is text-based. Voice and video are under evaluation, with no committed date.
Do you guarantee sales results?
No. Scores describe observed capability; they are not a sales percentage or a promise of results.
Growth doesn't need
more theory. It needs evidence.
Start with a diagnostic. Find out which behavior is capping your team's next level.
Request a diagnostic